Thursday, March 13, 2008

2 New Articles For 21st Century Digital Musicians

Today, I have just written two new articles for the 21st Century digital musician.

The first article, an instructional piece, is in response to a writer who was having major drama working with the print media in obtaining press coverage in areas where she is touring. It is titled, "How To Succeed In Getting Gig/Tour Press Coverage."

The second article is more of an analysis of a musician's psyche and what we experience at our soul's depth that most non musicians can not, will not, nor shall ever understand. It is titled, "Now, I Know Why The Werewolf Howls."

From it, I have drawn from the spirit and inspiration of one of my favorite authors and poets, Ms. Maya Angelou, who penned her 1969 autobiography titled, "I Know Why The Caged Bird Sings."

Perhaps, you too will be able to obtain more press coverage for your own gigs/tours while also readily relating to "Now, I Know Why The Werewolf Howls, respectively.

In any event, thanks for reading me.

Kenny Love, Director of Marketing
Eartastic Records
My MySpace Page
(936)545-0381 (satellite office)
(281)550-9445 (record label)

Note: I also provide radio/video promotion and print media publicity for recording artists in the music genres of Classical, Jazz, and Gospel.

Saturday, March 01, 2008

"Change Is Not Coming...It's Already Here"

"Change Is Not Coming...It's Already Here"

By Kenny Love


If you are new to the "B# Newsletter," you can
review it, along with a number of its article titles

The following "essay" is vitally applicable to
surviving within today's 21st century music
industry that is, at a minimum, unpredictable.

Due to new time constraints, my independent
promotion and publicity services have now been
limited to my working with clients in the Classical,
Jazz, and Gospel genres, as I am also now
co-owner of Houston-based Eartastic Records
and am serving as its Director of Marketing
( ), which lends itself
as a segue into the subject matter ("Change") of
my below article.

Upon your conclusion of reading it, please feel
free to submit your comments regarding the
article to me at

Thanks for reading me.


Kenny Love, Director of Marketing

Eartastic Records

(936)545-0381 (satellite office)

(281)550-9445 (record label)


[---The Mechanics and Elements of Change---]

Probably nothing else prior to the current U. S.
election process and, specifically, Senator
Obama's campaign, has utilized the phrase,
"change," more. Almost everywhere one looks,
people are ripe for, subscribing to, and even
demanding change for this, change for that,
change as an alternative to the long existing
status quo.

Jazz recording artist Dr. Donald Byrd, whom I
had the pleasure of seeing in concert during
my college years as a Music major, once
released a highly charged uptempo rhythm
loop back in the 1970s titled, "Change (Makes
You Want To Hustle)." The few but compelling
lyrics are...

"Change...makes you want to hustle,

Change...things just rearrange,

Change...makes you want to hustle,

Change...nothing stays the same..."

You can hear the highly driven piece at (track #4)

In a nutshell, and its simplest form, I believe
the message people are, basically, sending is
that they want, expect, and demand
improvement. But, not just any level of
improvement, mind you, but remarkable
improvement with a capital "I."

The interesting thing is, I cannot recall
witnessing so many people, in so many
different areas, within so many diverse
environments, demand improvement at the
same time.

However, the changes I wish to focus on in
this article have, are, and continue to occur in
the Music industry. And, although a few
people are uncomfortable with certain changes
that are occurring in the Music industry, one
thing is certain...change is inevitable, and
nothing will stop change and its first cousin
known as evolution.

As examples, as simple and quickly as it has
become for both radio station and nightclub
deejays to download the same quality of music
as is produced on compact discs from sites such
as Airplay Direct ( )
and, thus, making operations within the Music
industry far easier for everyone at every level,
and certainly less expensive operationally, it is
disconcerting when these particular music
industry personnel resist emerging from their own
private "Dark Ages" by still insisting on receiving
physical product through postal mail.

With sites such as Airplay Direct, not only are
packaging and shipping costs eliminated entirely,
but for the most part, time and chances of loss
or theft via mail is virtually (pardon the pun)
eliminated as well.

An additional element for nightclub deejays is
many still utilize antiquated technology, such as
vinyl recordings, while citing the "warmth" of
vinyl as the reason for their choice of voice.

Yet, the reason the industry and the public alike
abandoned the vinyl format and opted for the
compact disc was due to vinyl's sensitive
physicality. In other words, the vinyl format
would "melt" if not left in a perfect temperature,
could be warped, or scratched, all which
compromised listening pleasure.

Ironically, some music producers are actually
creating "scratch" effects on some recordings
of their songs on compact disc in order to
satisfy some deejays.

Some nightclub deejays are vehemently opposed
to joining 21st century technology and, thereby,
performing their shows via laptops or iPods while
patching their sound through club house systems.
Some are still dragging heavy double 15-inch
cabinet speakers with them to their gigs.

For musicians and recording artists, however,
change has reflected both good and bad. It
has reflected good in the sense that more
online promotional, publicity, and sales outlets
and resources are now readily available than
ever before. Again, this is about obtaining
more convenience at both artist and consumer

Yet, simultaneously, it has reflected badly in
the sense that, not only has an unforeseen
glut been formed through these additional new
resources making it easier and more affordable
for, practically, anyone to throw music up on
the 'Net for sale, but with so many outlets and
resources, more time is now required for artists
to bring attention to their target markets and

This, ultimately, fosters a juggling act for
artists that is confusing, at best, for most
through their continuous wondering which
proverbial door(s) to go through for success
as a result of their limited and undercapitalized
budgets and time.

[---What Musicians *MUST* Do NOW To Survive---]

If musicians/recording artists are to survive
(and thrive) within as well as escape the highly
competitive glut that is increasing even as I
type these words, there are some actions that
*MUST* be immediately taken to insure career
longevity, of which I refer to as "talent

Simply put, and to both adopt and embrace the
new 21st century methodology, this is about
multiplying your talent, then applying it to as
many feasible areas as possible.

This readily supports a statement I heard years
ago that says, "Create a single product or
service, then learn how to sell it a million
different ways."

[---Areas To Consider For "The Multiplicity Effect"---]

* Learn To Read Music

This may seem an "old school" worthless idea
to some and, perhaps, even unnecessary in
this age of automated production, but allow
me to show you how you can greatly benefit
from learning to read music, at least, to some

If you currently cannot read music, you are
likely limited to producing your own music as a
solo artist or, at best, working in an equally
limited band situation. Consequently, you are
likely cut off from earning the bigger end of
music performance income with other
organizations, even in your own area.

However, in learning to read music, consider all
the music income doors you could then open,
availing yourself to whatever prizes are behind
Door #1, Door #2, Door #3, or more awaiting

Treasures such as performing in upscale
orchestras, as theatre accompaniments, or
better yet, consistently going on plush tours
with major recording and/or performing artists
whose backup bands or music ensembles are
usually required to read music.

* Learn To Play Multiple Instruments Equally Well

The art and science of "multiplicity" can also
have incredible results when activated with a
product or service that is in demand. As an
example, let's say you learn to play several
instruments very well, i.e., guitar, bass, drums,

Now, in having accomplished such, whether
you reside in a decent size town or small
community, one thing is for have
just multiplied your marketability with the
opportunity to experience 3-4 times as many
calls for jobs.

What does that really mean?

Well, it simply means you could easily find
yourself in great demand for either one (or all)
of your instruments for live performances, thus,
also increasing both your studio recording
and/or your live performance income accordingly.

* Become An In-Demand Master Producer

If you have a great command of the mixing
board console, along with having equally
creative talents and technical skills, why not
boost your income by producing talented area
artists who are musically creative but who also
don't have a clue on how the technical end of
getting music produced and processed occurs.

Obviously, to corner your local or regional
market, you will need to either have a
reference disc, or better yet, a website for
allowing prospective customers to hear your
production skills via your audio files in advance
in order to secure these future clients'
production work.

* Get Your Music Onto Film/TV Show Soundtracks

Actually, I've addressed this particular subject
in past articles, yet, it bears repeating due to
the lifetime residual income royalties that are
easily attainable, yet, are being missed out on
by most musicians and recording artists.

This is, primarily, because they are both
unaware on how to best locate these sources
as well as intimidated by one of the "bigger"
elements of the Music industry.

Formally referred to as "music licensing," this
ongoing financially lucrative area is a dream
come true, particularly for independent
musicians, and here is how and why...

Back in the late 1980s/early 1990s, after
experiencing great ongoing negotiating difficulty
and expense in trying to obtain and license the
music of major label recording artists, film and
television program music supervisors finally had
enough and began opting to work (almost
exclusively) with independent recording artists
for their upcoming sound tracks, as they found
Indie artists far easier to contract with and
significantly less demanding.

Obviously, this was another costly and greedy
misstep by major labels and their attorneys
that they have lived to regret.

It wasn't that the major label artists
themselves were difficult to deal with in this
instance, but their label representatives and
attorneys were the primary causes, with their
ever present corporate greed and price
gouging presented to film and television music

Now, most music heard on film and television
soundtracks today is that of independent
recording artists, and is how many Indie
artists quickly become popular on a large scale.

I also feel that ongoing corporate greed, such
as soundtrack negotiation failures and a loss
of this particular lifetime income source for
major label artists continues to contribute to
major label artists abandoning their labels
permanently at a high rate and taking control
of their careers.

Then, add to that, the difficulty major labels
are having in signing independent artists today
in an effort to replace artists they are losing.

The independent musician and recording artist
of today is more confident than the artist of
yesteryear due to having at his or her disposal,
control of and access to more online and offline
marketing, promotion, publicity, and advertising

Hence, with more choices and options, today's
musical artist is also much more likely to take
the proverbial reins of his/her career from the
start, thus, making the acquisition of a "record
deal" unnecessary and, in this writer's opinion,
eventually obsolete.

Furthering my opinion, this current music
business trend and its model foreshadows an
extinction of major record labels as we have
known them, with the extinction occuring very
soon. With their last breaths, the behemoth
corporate major labels that wish to survive and
continue their existence will convert to forms
of, primarily, promotion and publicity entities as
they struggle in a "do or die" capacity.

Now, in closing this article, as a musical artist,
imagine your being able to easily utilize and
implement a minimum of two of the above areas
(or more) simultaneously while also imagining one
of the most important aspects...your increased
income potential and possibility that can now
become a reality.

Several areas addressed in this article also
carry corresponding support products to assist
you in easily and quickly getting started in the
above respective areas for increased music
career success at

Thanks for reading me.


Kenny Love, Director of Marketing

Eartastic Records

(936)545-0381 (satellite office)

(281)550-9445 (record label)



Thursday, November 29, 2007

What Can/Should Be Done To Fix The Broken Music Industry?

What Can/Should Be Done To Fix The Broken Music Industry?

First and foremost the industry should STOP trying to force the market to buy pre packaged music and artists it doesn't WANT. Forget the 'image' forget the set standard for sexy looks and NO music.......start looking for the MUSIC again! It is out there and thriving (and damn good). I am loving my ASCAP checks......who needs a label!

Laurie Williams

Williams & Williams

"We're fools whether we dance or not, so we might as well dance." — Japanese proverb

Hi Kenny,

Thanks for reaching out. I enjoy your newsletters. They are always a good read but I felt compelled to sound off, now that I've been invited.

Of course, as a person who has been in the industry for over 25 years, I have seen alot of trends, both up and down. There is really no difference between the downward spiral of the music business now and what has occurred in the past.

All of these downturns and consequent upturns were based on a changing format of how people get their music- from LP to cassette to cd and now, to digital. But, make no mistake, people are still getting their music; it's just that we are in transition once again.

The record labels have no concrete reason to complain except that their ongoing attempt to sell full albums to people who just want the single have been somewhat foiled. They are used to making alot of money this way and can longer sustain (although you don't hear them complain about not having to manufacture cds, create artwork, print and physically distribute which saves them millions.

A digital copy can be sold over and over again at virtually no cost at all.) Couple that with the fact that they continue to sign Hollywood actors to their labels, have the real songwriters pen their hits and then attempt to create media stars out them so that they can not only sell music but also tour, sell merch and star in the latest upcoming blockbuster, all at inflated prices.

Gone are the days when artists were signed based on their SONGS alone. This is one of the biggest problems facing the industry today and this needs to change immediately or all of us really will have something to complain about.

In addition to this, it's time that the world wide web starts to live up to its name. I think that the federal government should provide more grants to filmmakers, writers and musicians so that we can create more pop culture on the web that will attract a more mainstream audience.

Just think: if we could create the next Saturday Night Live, Ed Sullivan Show, Soul Train or Blockbuster Movie exclusively for the web - with a real weekly audience watching- the opportunities may be endless for musicians to get exposure through performing on the web shows or placing their music in the shows and/or advertising. This kind of movement has begun but in no way are we as far along as we should be. I predict that it will though.

Further, we should be working together, more as team players. Remember that three quarters of this industry, in terms of pure people, are independent. That means we outnumber the corporate types 3 to 1.
There's power in numbers. We need a real convention or conference that brings these entities together. I'm not talking about SXSW or Musexpo. That stuff is bullshit. I'm talking about a real INDIE convention where there can be roundtable discussions, ideas flying, teams created, co-songwriting, new companies born.

Finally, I'm tired of hearing from every band that calls my office that they can't get a gig. Get a grip. Trying to get a gig at the House of Blues and then being turned down for it puts all the power in their hands, not yours. It's all about DIY. There's a movement called House Concerts. You host one, you will immediately be part of the circuit. Just do it.

I don't believe the industry needs to be fixed. The old model is irreparable. I believe its about recreating it by and for ourselves.

Thanks Kenny.

Karen Lee
Evolution Promotion

Hello Kenny Love the newsletter!

After viewing an interview with Gene Simmons yesterday
I almost agree with him that for the most part the
music business is dead.

Sure we can all eek out a living busting our asses
touring in a van and staying in motel 6's eating 99
cent burgers and trying to afford and keep up with
every technology advance for music in the hopes that
it is the magic bullet.

But I think the real solution has been passes by. The
record companies let the fox in the hen house and now
all musicians and labels are suffering.

First for any real hope I think much like Prince is
doing the labels and bands have to venomously go after
protecting their name , music and likeness. Oh the
fans will be pissed....because when their free supply
slows they will lash out ...much like any teenager who
gets a privilege or right in their eyes taken away.

I think that there should be a cost associated with
downloading data that is paid back to the artists,
even from a file sharing standpoint. Labels should
bone up on lawyers and venomously go after illegal
sites holding all related parties accountable for

As far as bands they need to be the ones determining
what content is given away or not, as usually if it
is free most people will treat it as such..sub par
product..that is why even a few short years back bands
like AC/DC,The Black Crows, Metallica & The Stones
were always keeping their CD list priced at $16.99 it
is perception by the populace.

I think that fan club type situations where fans pay
an annual membership to get the albums worth of music,
a t-shirt, exclusive on-line interaction and content
of the band and first shot at concert tickets is a
good step in the right direction....because lets face
it 20,000 fans at $30 each would make for a good

Bands also need to learn to harness their brand value.
They need to monetize digital downloads, video clips (
the company that I am currently working with pays you
for people to view your YouTube clips...what a
concept)music endorsements and gig and instructional
appearances. Then there is the money from tabliture
and sheet music, you need to get paid for
then there is movie, commercial and TV music
placement, cable television and on and on.

The other thing is metataging. This will be the way in
the future anyone even hears of you. Much like Amazon
if you like this you may like this...with suck a
barrage of music out there and no quality control and
the advent of the CD Babies of the world anyone with a
mic and recorder can make a CD and put it up for
sale...metataging will be the filter of the future
where either by paid submission or social networks the
music will be funneled and refined to meet tastes
along known band commodities.

Tour and merch are the backbone now, but the record
companies and promoters are sticking it to bands there
now along with the ticket masters and Live Nations who
are buying up all the bigger venues and controlling
ticket distribution and price point.(But as we have
heard that people who like the free or stolen
downloaded albums will buy a ticket to a show or a
tshirt...well the numbers just do not jive).

Lets face it the days of the Princes, Metallicas, Led
Zepplin's and Kiss's are over.....even though the
bands got screwed by the labels back then there were
plenty of millionaires and people that just did music
for a living...with this new free society that is not
the case even the names we think are bigger have side
jobs flipping burgers when they are home.

The new musician will need a manager to handle the day
to day much like the Nettwerk & Firm Management
companies are doing, while still trying to stay up on
technology, book tours, handle merch, shipping,
websites, digital placement, physical placement( as
that is still a large chunk of the pie), ring-tones,
ring-backs, book television and radio appearances and
on and on....hell you really as a musician don't have
much time to really do music anymore because one again
the BUSINESS is bigger than the music.

It still amazes me that no teenager, colege student or
other person has a problem with say a sports figure
like Michael Jordan or Colby Bryant making millions of
dollars playing sports, selling shoes, clothes,
hamburgers and colon ( no that's not a sellout) and
getting paid to give autographs attened training camps
or appear on TV or talk shows or magazines, but when a
musician does it it is selling out and the fans turn
against you.

This double standard has to stop.

Musicians and artists deserve every bit as much as a
sports star or business person to get paid and live a
good life if they are supplying services that
entertain or bring enjoyment to others.

This is just my two cents for whatever that is worth
these days.

Mark Gast
Letter To Musicians/Recording Artists Products/Services

Friday, November 23, 2007

The "Amazing" Grace Dyer!

The "Amazing" Grace Dyer!

Listen to this new female New Yorker's Hip Hop/Rap single, "Peace For Ya Mind" (track 3) , slamming like a 37-car race track!

[---More "Amazing" Grace Dyer Links---]

The "Amazing" Grace DyerSpace!

All About "Amazing" Grace

"The Tattered Quilt"

CD Baby

Black Planet

Sunday, November 18, 2007

* Contest! *

* Contest! * is having an exciting end-of-year contest that will have First Prize, Second Prize, Third Prize & Fourth Prize winners.

* First Prize = 1 week of radio promotion and print publicity

* Second Prize = 1 week of radio promotion

* Third Prize = 1 week of print/press publicity

* Fourth Prize = promotion of a dance recording to night club deejays. This particular recording must be appropriate for dance clubs, i.e., Hip Hop, Rock, Rap, RnB

*NOTE*: To be eligible, all contestants and winners must be subscribers to *BOTH* the "The B# Newsletter" *and* "The B# RoundTable" discussion list.

To qualify, subscribe to *BOTH* the newsletter and the discussion list by visiting the links below:

"The B# Newsletter"
"The B# RoundTable"

Winners will be announced in the newsletter and on the discussion list December 15, 2007.

Kenny Love, Editor/Moderator
(936)545-0381 Musician Client Testimonials
B# Newsletter Reader Comments
Kenny Love's Music Career Resume
Kenny Love's Writing Career Resume
Kenny Love's MySpace
Kenny Love's Fiction Writing
Open Letter To Musicians
"12-Step Program To Music $ucce$$" Products & Services
Turn Your Music Website Into 12 Languages
The Free Electronics Guide
Personal/Business Resources For All Areas Of Life

"The Case Of The Great CD Cover Mystery"

"Nightmare on L Street"

Scary Review 1 ("I Know What Your Music Did Last Summer")

Scary Review 2 ("I Know What Your Music Didn't Do Last Summer")

"Attack of the Killer Musicians!"

Saturday, November 10, 2007

Radiohead's Web Venture Spooks Wall Street

Radiohead's Web Venture Spooks Wall Street
November 7, 2007 7:48 AM PST

The below article has been lifted from another news blog, and its several points made within it are strikng, particularly, when you review the incredible decline of Warner Music's current stock worth compared to approximately a year ago.

Upon conclusion of your review, please sign on to the newly reactivated "B# RoundTable" discussion list to expound on the article's elements.

In advance, thank you.

Kenny Love, Editor
"The B# Newsletter"



Radiohead's Web Venture Spooks Wall Street Wall Street is taking record labels to task for lackluster Web sales, spiraling CD revenue, and the defections of marquee acts such as Madonna and Radiohead.

Two analysts downgraded Warner Music Group last week, leading to a sharp drop in the company's stock price. One of the analysts, Richard Greenfield of Pali Research, penned a gloomy report about why he thinks the sector is headed for even greater losses.

"No matter how many people the RIAA sues, no matter how many times music executives point to the growth of digital music, we believe an increasing majority of worldwide consumers simply view recorded music as free," Greenfield wrote.

Proof of this was provided last month by Radiohead fans. The British supergroup offered the digital version of In Rainbows, the band's latest album, for whatever fans wanted to pay. According to research firm ComScore, which conducted a study of the groundbreaking promotion, 62 percent of those who downloaded the album paid nothing.

To Greenfield, what's more disturbing is that Radiohead and a growing number of top acts perceive the Internet as an attractive alternative to record labels. Nine Inch Nails front man Trent Reznor has indicated that he plans to distribute his music online. Madonna announced last month that she was leaving Warner Music for Live Nation, a music promotion company.

"The paradigm in the music business has shifted," Madonna said in a statement announcing the switch. "For the first time in my career, the way that my music can reach my fans is unlimited."

Like Greenfield, Merrill Lynch analyst Jessica Cohen downgraded Warner Music's stock from "neutral" to "sell." Both also reduced next year's earnings estimates for the company.

Following the reports, Warner Music's stock hit a 52-week low ($8.78) on Friday. The company's shares, which were trading above $27 a year ago, closed Tuesday at $9.50.

What could be unsettling to those in the music business is that Warner Music was supposed to be faring better than the other three majors--Universal Music Group, Sony BMG Music Entertainment and EMI Group--according to Greenfield. Earlier in the year, his view on the stock was slightly rosier.

"Over the past couple of years," Greenfield wrote in his report, "(Warner Music) has done an impressive job, outperforming the industry weakness."

The main cause for concern continues to be spiraling CD sales. Download revenues are growing--but not fast enough to ease the pain. Greenfield expects CD revenue to drop 22 percent in the fourth quarter of 2007. He said retailers such as Wal-Mart Stores, Target, and Best Buy are rapidly reducing the floor space dedicated to discs.

How vulnerable is the music industry?

Consider that the sector generated revenues of $14.3 billion in 2000, according to the Recording Industry Association of America, or RIAA. This year, it's expected to report revenue of $10.3 billion. Had sales growth only kept pace with the U.S. economy, it now would be worth $17 billion, Greenfield wrote.

This illustrates "how dramatically the music industry is continuing to underperform," Greenfield said in the report.

Greenfield urges music executives to embrace a new ad-supported business model, one that dramatically scales back the size of record companies and doesn't saddle songs with digital rights management. He doubts that this will happen any time soon.

The industry is "not ready to endorse such a move at this point" Greenfield wrote. "Even if it was, the...transition will be incredibly painful."

Indie Musicians! Get Free/No-Cost Gig Promotion & Publicity!

Indie Musicians! Get Free/No-Cost Gig Promotion & Publicity!

Independent musicians and recording artists who have new music releases can now get their gigs and live performances promoted and publicized for free and at no cost. This will eliminate their taking valuable time in ensuring that they have media coverage for their gigs. To learn how to qualify, go to this link.

Something Refreshingly Funny & Entertaining

Something Refreshingly Funny & Entertaining

If you like to laugh at hilarious, outrageous content, I believe you will agree that newcomer Kenny Blow has a great future in Comedy.

After watching, please feel free to email us your opinions, comments and thoughts.

Please be sure to include your website address (if you have one), and we will post your info on Kenny Blow's website with a permanent link back to your site.

In advance, much thanks.

Dwayne Michaels

Friday, November 09, 2007

I Want To Be Free!

I Want To Be Free!

Here is a wonderful composition that was recently performed by a group of musicians to an audience of corporate major record label executives.

It is important to note that, by popular vote, this song was alleged to have been recently adopted by the independent sector of the Music industry as its official worldwide anthem.

As I had the opportunity to espy the audience from backstage, about halfway through the number, the label executives all brought out hankies to dry their ever flowing tears of sorrow.

We certainly applaud the lads for their performance that, seemingly, delivered the label blokes a long and well deserved kick in the seat of their knickers.

The "Hit" Single that, literally, brought down the house.

- Kenny Love, circa 2007 (The Year Of Our Lord)


Sunday, July 08, 2007

Get Free Promotion To Nightclub Deejays


For recording artists who sign up with our $175 per week combined promotion/publicity (with no minimum number of weeks required), and whose music fits the nightclub market, we will provide nightclub promotion to deejays worldwide absolutely FREE! Normally, we also charge $175 for the nightclub promotion but, again, it will be a FREE add-on service for artists who sign up for our combined promotion/publicity this week. Our combined promotion/publicity includes promotion and publicity to radio stations, music video stations, music video shows, cable stations, television stations, print newspapers and magazines. For more details, email us and also visit our website.

Syndicate this site

Subscribe in NewsGator Online