Saturday, November 12, 2005

Music Testimonials: Another High-Value, Pre-seller



By Kenny Love

Copyright © 2005 Kenny Love All Rights Reserved


In my experiences, most independent musicians do very little, if anything, in the interest of generating advance exposure for their upcoming new music releases. This is, most likely, due to not having a strong enough budget in most cases.

When I was writing my first music handbook fifteen years ago, I contacted a Phoenix radio music director for one of my book's interviews and asked how important advance promotion was for new music releases.

She stated that advance and pre-promotion was responsible for as much as 80% of the success and longevity of both exposure and sales for music, regardless of genre or whether the product was a major label or independent release.

That makes a lot of sense, because as much "noise" and interest that you can generate and get going *before* the actual release date, the more interest and awareness you can sustain for it during its actual release phase.

This includes advance radio airplay, advance on-air interviews, advance press coverage, sampler giveaways, and anything else that you would do to promote and publicize your music...only doing it in a PRE-phase.

"Yeah, Kenny, that's cool, but what about artists who already have a release out and are way past the pre-promotion phase?"

I'm always glad when you ask me those types of questions, as they really keep me on my toes, figuratively and literally.

Well, if you are an artist who missed the proverbial pre-promotion boat, but haven't begun manufacturing your product, I would suggest your having as many people listen to your music on a CD-R, or even better and cheaper, emailing them MP3 versions of your music in order to get their responses (and, positive ones, hopefully).

Concentrate on getting as many local, regional or national radio music directors, program directors, television personnel, or print media editors or writers to give you a simple reaction to and endorsement for your music.

You are not requesting an interview, nor a music review, so this ought to go rather quickly, particularly, if you contact people online. If you focus on getting media people to give you responses, you do not need to worry with getting their permission to use their comments, as you would with private citizens. Media personnel also, generally, present an air of respect, authority and expertise regarding what they do.

What you want to do with any (positive) media responses is include them (in small but readable) type as a part of your credits file that you give to your manufacturer, placing them (preferably) on the bottom of your front cover, or the back cover of your CD case.

Allow enough space for 3-5 brief comments, preferably, in the form of one-liners, such as:

"Hot to Trot is a slamming single." - Joe Blow, New Times A-Comin'

"Hot to Trot burned my fingers!!" - Shelly Slacker, KTUF-FM

Also, be sure to cite the media source of each comment.

Of course, you say, these are normally included in the little booklet within the case, don't you?

Well, keep in mind that, while having comments on the little booklet inside is good, it doesn't serve our *current* purpose, which is to generate and maintain potential music buyers' interest after their having been caught off guard and attracted to that great CD cover concept that you took advantage of after reading my article on it.

Now, if you are too late for the manufacturing phase, although it may tend to look slightly "tacky," depending on how you format it, take your comments and copy them on labels with adhesive backs that you can cut out and glue somewhere on your CD case.

Even better, consider using one of those little round, brightly colored stickers so that it appears more "normal" and appears as something that much of the general public is accustomed to already.
____________________________________________________

Kenny Love is president of MuBiz.com, a multi-service firm providing radio promotion, media publicity, and a number of business and career services for musicians. Get more details at MySpace.com and at MuBiz.com.



9 Comments:

Blogger iop6uy said...

Hi Kenny Love !

Nice post!

I really love that music means so much to so many. It brings us all together!

Right now, I'm rockin' out to the "nuclear-meltdown, piano-mania, happy blues" piano music at http://www.claycotton.com. It smokes so righteously that I can't stop smiling :)

I wonder if you can feel it as much as I do...

Thanks,

- Sandy
music site myspace.com
piano blues
blues piano
boogie woogie
long term care insurance
boogie woogie piano
clay cotton
clay cotton piano
long term care insurance

4:19 AM  
Blogger iop6uy said...

Yo Kenny Love !

I found you while searching for piano blues - I think music rocks! Right now I'm diggin into http://www.claycotton.com - Awesome piano mania!!

- Frank

Hey - Tonight, I'm being blown away by the "nuclear-meltdown, piano-mania, happy blues" piano music at http://www.claycotton.com. And I can't stop smiling :)

I wonder if you like it as much as I do... Lemme know, ok?


Thanks,

- Tim
piano blues
blues piano
boogie woogie
long term care insurance
boogie woogie piano
clay cotton
clay cotton piano
long term care insurance
blues piano secrets

12:21 AM  
Blogger musiclover987123 said...

Yo Kenny Love !

I found you while searching for piano music - I think music rocks! Right now I'm diggin into http://www.claycotton.com - Awesome piano mania!!

- Frank

Hey - Tonight, I'm being blown away by the "nuclear-meltdown, piano-mania, happy blues" piano music at http://www.claycotton.com. And I can't stop smiling :)

I wonder if you like it as much as I do... Lemme know, ok?


Thanks,

- Tim
piano blues
blues piano
boogie woogie
long term care insurance
boogie woogie piano
clay cotton
clay cotton piano
long term care insurance
blues piano secrets

12:58 AM  
Blogger music4all said...

Yo Kenny Love !

I found you while searching for blues piano - I think music rocks! Right now I'm diggin into http://www.claycotton.com - Awesome piano mania!!

- Frank

Hey - Tonight, I'm being blown away by the "nuclear-meltdown, piano-mania, happy blues" piano music at http://www.claycotton.com. And I can't stop smiling :)

I wonder if you like it as much as I do... Lemme know, ok?


Thanks,

- Tim
piano blues
blues piano
boogie woogie
long term care insurance
boogie woogie piano
clay cotton
clay cotton piano
long term care insurance
blues piano secrets

9:17 PM  
Blogger iop6uy said...

Yo Kenny Love !

I found you while searching for soul - I think music rocks! Right now I'm diggin into http://www.claycotton.com - Awesome piano mania!!

- Frank

Hey - Tonight, I'm being blown away by the "nuclear-meltdown, piano-mania, happy blues" piano music at http://www.claycotton.com. And I can't stop smiling :)

I wonder if you like it as much as I do... Lemme know, ok?


Thanks,

- Tim
piano blues
blues piano
boogie woogie
long term care insurance
boogie woogie piano
clay cotton
clay cotton piano
long term care insurance
blues piano secrets

3:07 PM  
Blogger NewsBlogger said...

Hi there Kenny Love, I AM OUT SEARCHING FOR THE LATEST INFORMATION ON popups and found your site.
Although Music Testimonials: Another High-Value, Pre-seller wasn't exactly, what I was looking for, it certainly got my attention and interest. I see row why I found your page when I was looking for popups related information, and I am glad I stopped by even though this isn’t a perfect match.

Fritz

3:24 PM  
Blogger NewsBlogger said...

Hi there Kenny Love, I AM OUT SEARCHING FOR THE LATEST INFORMATION ON easy and found your site.
Although Music Testimonials: Another High-Value, Pre-seller wasn't exactly, what I was looking for, it certainly got my attention and interest. I see row why I found your page when I was looking for easy related information, and I am glad I stopped by even though this isn’t a perfect match.

Fritz

10:09 AM  
Blogger Legal and Finance Consulting said...

Hi there Kenny Love, I AM OUT SEARCHING FOR THE LATEST INFORMATION ON promotion and found your site.
Although Music Testimonials: Another High-Value, Pre-seller wasn't exactly, what I was looking for, it certainly got my attention and interest. I see row why I found your page when I was looking for promotion related information, and I am glad I stopped by even though this isn’t a perfect match.

Fritz

5:45 AM  
Blogger Handbag Express said...

Hello, just browsing around and thought I would peek at your blog also thought it would be a great opportunity to highly recommend both of these sites with spectacular deals. Grand Openings at **www.handbagexpress.com** for the ultmate handbag selections, and don't miss out on **www.VegasTours.com**for Spectacular Grand Canyon Vacation Tours, you will agree the offers are Super incredible after visiting. Thanks and have a great day.

3:22 PM  

Post a Comment

<< Home

Syndicate this site

Subscribe in NewsGator Online